Do you sometimes feel that you get treated better if you dressed well? Or when you tote luxury bags and watches, spot expensive jewellery? There seems to be some finding that verify to some extent that this is all well true.
This experiment tested the “attribution effect”. Ok, social psychologists out there will definitely be correcting us. It’s officially coined as “fundamental attribution error“. Will be first to admit that Mel cannot recall this from his days doing that one semestral course on social psychology…Besides it was more than 20++ years ago. So be gentle…
Now we are not sure if a mere $4000 watch will get you a hit, but the examples that Matt referred to certainly happened to us. Well, at least to one half of us – ie Suan. You see, she makes a point to dress well AND put on a dash of jewellery (and luxury watch) but that is not in your face. She has had her fair share of being treated “differently” at restaurants, boutiques, even the local supermarket. Getting warmer huh?
It all seems as if this cheap way of impressing actually works. Or perhaps it is the confidence that one exudes when you wear a watch that costs someone’s monthly wage? You see the article is right in quite many ways. When you are traveling, nobody can fathom that you live in a palatial mansion or drive a Porsche for leisure. And today a wallet full of banknotes is not likely to impress a lot either, unless you face is on it. Well, it depends on who.
So it boils down to other symbols that our pyschological state use to “size up” other folks. And none other is more obvious that the visual cues that exude from watches, jewellery and finally the clothes and shoes you wear. Surething, some of us laugh off such behavior perhaps as being crass, materialistic etc. But somehow we get the feeling that this is far more pervasive than we care to admit.
Of course demeanour plays a critical role too. Which service person would like a sour faced customer? I guess if you play nice, others mostly will too.
We shall not care what the article revealed about the 1%, since we are unlikely to ever rub shoulders with them in any shape, size or form. However we emphasize that the global luxury brands are keen to keep this game going. Just pick out a watch magazine at the bookstore near you. Will you be able to tease out the “levels” of prestige?
There you have it. Empirical evidence that you are what you wear. Perhaps this is confirmation bias but there we have a lot of personal experiences about this too. Perhaps try it out at the Eleven James (or equivalent) near you and let us know about it!