Yeah, this post is about the ridiculous (in our humble opinion). It is said that money cannot buy happiness. Apparently this saying could be in question (oh?). Sure the featured image only shows outlet mall Bvlgari bags on sale. We could not find anything else (from our own photo collection) that fits the title. Would this be extreme luxe that we refer to?
Nope. Not by a long shot.
We did not know that donating $250,000 can get possibly you to a private audience with the Pope. At least this is what this post is suggesting. A contribution here or there can open doors! Apparently people do pay for the unusual, or as some say the mundane. Some do it with more class while others are a little crass. The article focuses on the mainland Chinese, but that is not to say there isn’t a larger market out there, and we should not discriminate. Let the one without sin be the first to throw a stone!
Some years back (ahem 2008)Ok many years back, Mel wrote a thesis for his Master’s degree. The topic : luxury concierge service as a functioning business model. As opposed to independent luxury travel agents that already hawk a flourishing trade in the US. Back in the day, it was already possible to envision a large class of super rich (or wannabes) who will pay for services to plan, arrange and execute travel esperanzas and/or experiences that are out of this world – meaning compared to what it means for the average Mel & Suan.
The business concept was to tie up with banking and investing networks where these HNWIs can be found. Mel recalled working through an entire business plan concluding that you don’t need much more than 100 of these individuals to build a sustainable and very profitable business. It was prepared sort of like something to present to an angel investor, though it was just a crowning piece of work before graduating (with merit we must add!). And then it was all forgotten…
Long story short, it is now a real business. For those who took the plunge anyway. This has been a globally emerging trend with the rise of an ever larger class of noveau riche. Some say the result of income distribution becoming even more unequal…yeah, what would you do if you had a couple of million as spare change. Read what we think how far S$9.5m will get you here.
Darn, should have followed through on that thesis. We could have been on the cover of the Singapore Tatler!
Perhaps then we would not be writing this post now. Maybe we’d be written about…you know they say hindsight is the best vision, it’s 20/20.