It is probably a fair thing to say that you have been asked for personal data and preferences more often than you’ve been asked on a date.
Everytime you sign up with yet another programe, portal etc you are asked for so much information that they probably know you better than your wife do. Now we know why (read here) there has been so much overt information search.
In fact, this search is now more covert than ever as the article suggests that the airlines and hotel firms are said to be paying fortunes to technology companies to crunch through complex data about your holiday habits, where you shop and which countries you like to visit…I don’t know about you, but I sure would not like any AI app second guessing me, or worse work me around to pay a “personalised pricing” for my travel handprint. But these days, it is exactly your preferences that are “required” information. We already have airlines appearing to be charging more for not taking the “not preferred” seats.
It is usual when planning for your trip, to repeatedly searching using the same terms and words. So it has come full circle. In the dot.com boom of the late 90s, companies were valued on the number of clicks and eyeballs that they capture. Seems this is finally coming true, at least for data companies.
So how can we fight this scourge of data mining?
Fortunately the article does balance out and provide you clues as to how your online habits can be either detrimental or a boon on your wallet. Basically you need to be somewhat unpredictable. When faced with a fickle customer the system could give up, we hope.
There was an interesting point on gathering a large twitter following. How can that help pull costs down? I guess the companies that use such intelligent tools are loathe to incur the wrath of those with influential social media power. What you write, about your grief of overpaying could be a big negative. Perhaps that’s probably why they advertise so much on the sites of bloggers with large following?
Hey, read me more! I need help here to build up a large following!